The People module stores people's basic personal information. They can be customers, members subscribers, donors or campaign owners. That information is connected with the more business oriented modules in Cornerstone like Shop, Membership, Message and Fundraising. Keeping all personal information in one place makes Cornerstone stand out from a typical CMS based system which uses plugins for shop, fundraising and the like. Cornerstone ensures that information is not stored unnecessarily twice, and it guarantees a high level of security and privacy.
By controlling the privacy of every single person´s details, you can have stright control over who can access the photo, phone number, social security number, emails etc. based on a user's role.
Search results can be based on a complex set of criteria. All interactions with the business modules can be the base of a search. For example, the date of the latest purchase from the store, or the minimum total amount of donations this year. Such powerful searches allow you to target specific segments of your audience and reach out to them with our SMS and email communication tools.
All people and organization objects can be synced with real users and groups in the system making it a great tool for collaboration and sharing of information.